Monday, July 03, 2006

Google- a phenomenal success story

Google's mission is to organize the world's information and make it universally accessible and useful.

As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a research project in January, 1996 in Stanford University where Page and Brin were PHD students.

Google is now widely recognized as the world's largest search engine -- an easy-to-use free service that usually returns relevant results in a fraction of a second.

Google adopts a relaxed corporate culture, reminiscent of the dotcom era. Google's corporate philosophy is based on principles like "You can make money without doing evil", "You can be serious without a suit" and, "Work should be challenging and the challenge should be fun."

Today Google is no longer just a search engine. The latest project in its portfolio of services is an online payments system which aims to compete with auction giant eBay.

The service, known as Google Checkout, is just one of a series of online products launched by the California based company.

However, none of the new ventures launched over the past four years have established themslves as a market leader, reported online magazine Business Week.
1. Google Earth
3. Google Picasa
5. Google Spreadsheets
2. Google Talk
4. Google News
6. Google Video

Click on above and learn about this booming empire.

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