Tuesday, July 04, 2006

China and India will lead media growth by 2010

– The global entertainment and media (E&M) industry has entered a solid growth phase and will increase at a 6.6 percent compound annual growth rate (CAGR) to $1.8 trillion in 2010, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2006–2010.

New revenue streams are growing rapidly, the growth of physical formats has slowed, and availability of licensed digital distribution now provides consumers alternatives to piracy, the report says.

Globally, Internet and Video Games Continue to be Fastest-Growing Industry Segments; Asia Pacific to Remain Fastest-Growing Region Led by Explosive Growth in China and India.

“Virtually every segment of the entertainment and media industry is shifting from physical distribution to digital distribution of content," said Wayne Jackson, global leader of PricewaterhouseCoopers' Entertainment & Media Practice. “As this shift continues, we see more revenue opportunities for entertainment and media companies. So while physical distribution of content is declining, that decline will be offset somewhat by digital distribution, which is driving and creating new growth opportunities.”

According to the report, the Internet will remain the fastest-growing advertising medium, at an 18.1 percent CAGR to $52 billion in 2010. The Internet will constitute nearly 10 percent of global advertising in 2010 compared with less than 3 percent in 2002.

More of this report here.

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