Good news for caffeine lovers

This cup of coffee just not getting it done anymore?

America's craving for the black brew has created an $11 billion industry. Americans consume more than 300 million cups of coffee each day from coffee shops, whose numbers have grown 18-fold since 1990.

Dr. Robert Bohannon, a molecular scientist in Durham, North Carlina , has come up with a novel idea. He's developed a way to add caffeine to baked goods, without the bitter taste of caffeine. Each piece of pastry is the equivalent of about two cups of coffee.

Now he's hoping to persuade chains such as Starbucks and Dunkin' Donuts to sign on to sell his Buzz Donuts and Buzzed Bagels.

There'll be more jazz for coffee lovers, when the caffeinated products hit the market especially aimed at a younger audience.