The BBC Click programme highlights the 'rise of technology addiction', an addiction arising out of using cool gadgets which makes many people especially the younger generation feel fashionable to do so.
It was revealed at a technology conference in Geneva, Switzerland that "technology overload" is the price people have to pay for always-on communication, where the line between work and play has become blurred.
One major consequence of this phenomenon is that the line between work and private life is also much more blurred, and individuals highly dependent on techology to get by are reducing their capacity for social interaction.
It has become an important feature of business to inject fun into their products and services and the environments they operate in. In our lives, we will have to live with more technology which gives tremendous benefits to the people who can derive them without getting addicted.