Wednesday, May 17, 2006

Yahoo harnesses users’ collective knowledge

Yahoo is setting out plans to harness the collective knowledge and interests of its 400m regular users to develop the next generation of search technology and narrow the gap with internet juggernaut Google.

Yahoo is picking on our brains to jump ahead of Google. Yahoo is creating a community site that will work as a social event calender.

Yahoo has mounted a series of acquisitions to assemble the tools for its push into social search. They include Flickr, a website where millions of people share their personal photos; Del.icio.us, a service where users “tag” web pages they find interesting, creating a filtered view of the web; and Upcoming, a community site for sharing information about forthcoming events.

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