7UP, a flagship brand in the Cadbury Schweppes Americas Beverages portfolio, is getting a natural makeover. Starting this month – just in time for its 77th anniversary – the original uncola will be made from 100 percent natural ingredients.
According to 7UP, 7UP has been stripped of its preservatives. The move to all natural is in response to rising consumer demand for natural products, the company said.
All the ingredients in 7UP now come from natural sources and all artificial ingredients, such as the artificial flavor preservative, calcium disodium EDTA, have been removed. That means that only five simple, natural ingredients remain: filtered carbonated water, high fructose corn syrup, natural citric acid, natural flavors and natural potassium citrate. All of these ingredients are commonly found in a number of natural products, including soups, baked goods and beverages. Additionally, sodium has been reduced nearly 50 percent in the 12-ounce can, from 75 milligrams to 40 milligrams.
I'll only know after I try the taste of the natural 7UP.
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