Nike has announced that it will make running shoes that will tell the wearer how far and how fast he or she has run and how many calories they have burned. The instant information will come from a miniature iPod, made by Apple Computer, and a new wireless system called Nike+iPod.
Nike shares rose more than 2 percent after the announcement Tuesday that it planned to capitalize on the popularity of iPod portable digital music players with runners, 75 percent of whom already listen to music while they exercise.
The Nike+iPod Sports Kit, which is expected to sell for about $29, will use miniature versions of the iPod to provide audio data on time, distance, pace and calories burned through an attachable receiver that will get the data from a sensor embedded in the insole of special Nike shoes.
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