The Video Gamer generation is reshaping business across the United States and gamers swear that it is good for the soul.
Video games are transforming technology, education and the US economy, a trade leader proclaimed on Wednesday at the world's largest computer games show.
Entertainment Software Association President Doug Lowenstein backed his claim with a new study that concluded the multi-billion dollar industry was growing fast and stimulating innovation in areas ranging from medicine to anti-terrorism technology.
"The video game industry is playing a pivotal role in shaping the economy of tomorrow," Lowenstein said at a press conference at the Electronic Entertainment Expo (E3). "Clearly, this is an industry that is much more than just fun and games."
The tendency for political and business leaders to trivialise and marginalise video game playing would likely wane as the generational divide narrowed, Lowenstein predicted.
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