Lalit Modi, the vice-president of the Indian board (BCCI), has criticised the The International Cricket Council, ICC for selling its marketing rights and has said that the BCCI's bid to acquire those rights for the period between 2008 and 2015 was aimed at offering world cricket a better deal, in terms of both finances and players' interests.
ICC's chief executive Malcom Speed, while refusing to be drawn into the specifics of criticism has said that success of sports organisations are judged on the basis of three things:
1. How the team performs.
2. How the board looks after its stake-holders in terms of facilities on the grounds, and
3. How well they use resources like population to produce great cricketers.
Looking at these three things ICC has failed to look after stake-holders interests and that is the reason why Indian Board has to get involved to protect their interest better.