It's an unlikely name for a management parable for motivation in the workplace; the fish philosophy is being used by King's Colledge Hospital in London.
Nurses in the hospital are being offered free coffee and biscuits as part of a incentive scheme to improve patient care in the hospital.
Ms Trueman, the hospital's head of nursing for medicine, said the scheme was based on the US philosophy Fish which has four basic principles; Be there, Play, Make their day and Choose your attitude.
The fish have an attitude that has inspired us and given us a remarkable path to boost morale and improve efficiency.
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