Wednesday, November 29, 2006

Emerging trend: Banks for Ideas

Peter Drucker, the leading guru of management has advocated that we are in the middle of a great social transformation, akin to the Renaissance, which is symbolized by the computer.

Knowledge has become the means of production and creates value by "productivity" and "innovation" through its application to work.

The new class of post-capitalist society is made up of knowledge workers and service workers.

According to Drucker, we are witnessing a radical change, from the Age of Capitalism and the Nation-State to a Knowledge Society and a Society of Organizations.

More than labour and capital, the world needs fresh ideas to fascilitate the so called 'out of the box' thinking to help solve social probelms, to drive productivity and create future growth for business.

The Institute for Philanthropy, a non-profit making organisation has an ideas bank where dreamers can send their ideas seeking projects and wider participation.

Today companies need blockbuster ideas to continue the process of innovation which in turn helps create new products and new capabilities.

Innovation is the new currency of success in the post-capitalist world and ideas have become more important than ever before.

Top companies like the Microsoft and others are empowering people with the tools to push various ideas into the marketplace. It makes good business sense for these companies to collaborate with others who can help to drive innovation.

Modern technology and the tools it provides, alone cannot provide the fast growth that business needs. What counts more is how that technology is put to work. This is where the humans come in, in the form of knowledge and service workers.

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