Three years in the making, and a masterclass in studio creativity has produced a new mash-up album, "Love" is made up of 26 Beatles tracks as they have never been heard, put together by the band's producer, Sir George Martin, and his son Giles.
This latest rehashed "Love" collection is a Beatles catalogue of an endlessly milked cash cow for EMI.
With EMI’s latest six-month profits down by a whopping £22.4 million from last year, to just £18.6 million, the company is relying on Love to perform well — though just how much of those royalties Martin and Giles stand to receive for an album which so blurs the line between production and wholesale reconfiguration is open to speculation.
Commenting on this project George Martin said, "It`s been an odyssey, a journey and it`s been a lot of fun along the way. This music is to convey the unanimity of the Beatles. It was a great privilege for me."
It will be interesting to see how other artists take this concept and recreate their own works.
Love will be released on 20 November just in time for the christmas market.
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