Monday, July 09, 2007

Environmental call in global glitz

Microsoft's MSN reached a landmark global audience of over 10 million for the webcast of this weekend's multi-venue Live Earth concerts to combat the threat of global warming.

The promoter of this global extravaganza Al Gore, former US vice president hopes to spread awareness about our ailing planet. As international music stars lit up stages across the seven continents, international broadcasters of the 24-hour concert series was expected to reach 2 billion.

This global party is a desperately need act to wake up many still in slumber about the alarming damage to our environment caused by greenhouse gases and what action can be taken to reduce them.

Live Earth is a project of the SOS campaign , which is using a powerful multimedia platform - films, television, radio, Internet, books, wireless and others - to move people to combat the climate crisis.

Live Earth urged everyone to support a seven point initiative to reduce greenhouse gases.

(1) To demand United States join an international treaty within the next 2 years that cuts global warming pollution by 90% in developed countries and by more than half worldwide in time for the next generation to inherit a healthy earth;

(2) To take personal action to help solve the climate crisis by reducing my own CO2 pollution as much as I can and offsetting the rest to become 'carbon neutral;'

(3) To fight for a moratorium on the construction of any new generating facility that burns coal without the capacity to safely trap and store the CO2;

(4) To work for a dramatic increase in the energy efficiency of my home, workplace, school, place of worship, and means of transportation;

(5) To fight for laws and policies that expand the use of renewable energy sources and reduce dependence on oil and coal;

(6) To plant new trees and to join with others in preserving and protecting forests; and,

(7) To buy from businesses and support leaders who share my commitment to solving the climate crisis and building a sustainable, just, and prosperous world for the 21st century.

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