Sunday, July 29, 2007

Charging to save the environment

America is the world's largest polluter (China catching up fast) and one of America's biggest companies, the General Electric Company or GE is stepping forward to lend a helping hand to reduce greenhouse gases.

This is green capitalism. Instead of adopting lifestyle changing habits, GE has unveiled a credit card designed to offset the environmental impact of the very consumerism it promotes.

GE Money's (GE) Earth Rewards MasterCard (MA) takes 1 percent of all purchases and uses the money to invest in greenhouse gas reduction projects like capturing methane, planting trees and building wind and solar power plants.

The Earth Rewards site lists "3 Easy Steps toward Reducing Your Climate Impact: 1. Choose Reward. 2. Shop. 3. Offset."

The malaise of US consumerism is an area that needs to be addressed as well.

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