In the United Kingdom, campaigners have attacked the country's £2bn thirst for bottled water as "environmental insanity" after a report showed that tap water in the UK is among the safest and purest in the world.
More than two billion litres of bottled water fly off shop shelves every year and sales are growing at nearly 9 per cent a year - one of the highest growth areas in retail. At an average of 95p per litre, it costs as much as petrol, while the average cost of tap water in the UK is £1 per 1,0000 litres.
The Earth Policy Institute, a Washington-based think-tank, said the situation in Britain was being replicated across the developed world with bottled water being transported across borders to reach consumers. Janet Larsen, its director of research, said: "Transporting water around the globe involves burning massive quantities of fossil fuels and thus emitting greenhouse gases and other pollutants into the atmosphere. This contrasts starkly with tap water, which is distributed through an energy efficient infrastructure."
Green groups in UK said that the statistics served to highlight the damaging ecological impact of bottled water. The energy cost of producing a billion plastic bottles from by-products of crude oil, transporting the water over hundreds or thousands of miles and then disposing of the containers in landfill sites or incinerators made bottled water one of Britain's most wasteful luxuries, they said.
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