Wednesday, March 01, 2006

Social Networks: Profit and Risk

Social networks like MySpace is a huge attraction for all sorts of people to meet, chat, share photos, exchange intimate information and become firends. The risks of of putting out your personal info and losing your privacy is also been realised with phony characters taking advantage of unsuspecting youth. These days social networks are taking action to protect their clients pivacy from predators and scam artists.

With millions of users connecting with each other, social networks is an good opportunity for business marketing.

The popular website of fashion DailyCandy was founded in 2000 at the height of the internet bubble. There are many others that have followed suit and the trend seems to be growing just like the explosive growth of internet companies before the bubble burst in 2000.

DailyCandy, which describes itsef as "the ultimate insider guide to what's new, hot, and undiscovered," is the brainchild of Dany Levy, a 33-year-old onetime New York magazine editor. It has 11 daily city editions and a vibrant e-mail newsletter, and its trend-setting editors have steady gigs on the Today show to talk about the next hot sneaker or spa service.

Buzz machines like DailyCandy have become all the rage among corporate buyers looking to connect with the hordes of young people living and spending online.

Web entrepreneurs and teen portals are aplenty now and buyer loyalty is a very fleeting experince. But this should not discourage good businesses to be born in the web and dot.com millionaires to be made provided there online business is always value-adding and interesting to a generation of customers seeking beauty and gratification instantly. Online shopping will pick up to be a revolutionary trend.

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