Selling Peace

Imagining Peace in Darfur. Make Love, Not War

Bret Dey writes, In March 31, 1969, John Lennon and Yoko Ono appeared at a Vienna press conference in a bag large enough to hold the two of them closely together, hidden from the glare of the camera flashes. Inside the bag, they claimed to be eating chocolate cake. Perplexed, the press asked questions and John and Yoko explained that the bag represented total communication. “When you’re in a bag, you can’t be judged by the color of your skin, the length of your hair, your age or any other attributes.”

38 years later, peace is still not an easy commodity to sell when you are dealing with Sudan that is alleged to have committed genocide, more than 250,000 killed and as many as 2.5 million are thought to have been displaced as of October 2006.

John Lennon realized that his high-minded art projects and chants of “Give Peace a Chance” were simplistic. And, to him, that was exactly the point. “We’re trying to sell peace, like a product,” he said on The David Frost Show. “We’re trying to sell peace the way people sell soap or soft drinks.”

This is what the African Union is preparing to do. Renegotiate the Darfur Peace Agreement, an agreement designed to explore, explain and communicate what peace is about hoping that affected parties will sign on to it.