C K Prahalad: Rising Indian thinkers

C K Prahalad, India-born management guru and academician, has been voted the world's most influential living management thinker ahead of hands-on managers like Bill Gates, Alan Greenspan and Richard Branson.

C.K. Prahalad is Harvey C. Fruehauf Professor of Business Administration and Professor of Corporate Strategy and International Business at the University of Michigan Business School. The recipient of the Global Indian Award from the Economic Times Awards for Corporate Excellence, Prahalad is a globally recognized business consultant. His groundbreaking article, “The End of Corporate Imperialism," won the 1998 McKinsey Prize as the year’s best Harvard Business Review article.

Prahalad, who is the first Indian-origin thinker to claim the title, was ranked number three in last year's Thinkers 50 list brought out by Suntop Media. The Thinkers 50 2005 was developed as a guide to which thinkers and ideas are currently having greatest impact in business.

"Best known for his work 'Competing for the Future' with Gary Hamel (ranked 5th) on resource-based strategy, which gave rise to the term core competences, more recently, Prahalad has turned his attention to the plight of the worlds poor," said Stuart Crainer and Des Dearlove of Suntop Media.

In his book "The Bottom of the Pyramid", he argues that capitalism can be the engine to eradicate poverty.

“If we stop thinking of the poor as victims or as a burden, and start recognizing them as resilient and creative entrepreneurs, a whole new world of opportunity will open up,” he explains.

In economics, the bottom of the pyramid is the largest, but poorest socio-economic group. In global terms, this is the four billion people who live on less than $2 per day, typically in developing countries. The phrase “bottom of the pyramid” is used in particular by people developing new models of doing business that deliberately target that demographic, often using new technology.