Paul Lemberg who has written the book 'Be Unreasonable' is hailed as a strategic mind in business.
According to an article on rediff citing excerpts from the book, the author explains the business advantages of being unreasonable. The excerpts of cases referred to makes interesting reading of what the real world is in extreme capitalism. Greed, oppression and denial of workers rights and making money at any cost are all forms of ruthless behaviour that individuals and corporations compete on. This is how creative destruction is brought about ruining some people's lives and taking over their property and assets for mistakes made by them. This type of capitalism takes a huge toll on poor people when corporate or political tyrants take advantages and oppress workers and squander wealth to satisfy personal greed without thinking of the good of the society.
There is no need to glorify being unreasonable just because one can make money by adopting such tactics. IBM failed to maintain their dominance in the PC market not because they did not become unreasonable, but because they failed to innovate and meet the rising competition. They were arrogant and believed that they will always remain ahead of the rest. In the end IBM was forced to compete to remain in business.