Monday, August 13, 2007

Indian film industry is evolving

Rakesh Roshan, a well-known independent film maker says independent producers will still be able to compete even if the Indian film industry moved towards a studio model.

While there is an increasing number of corporates entering the film industry, they face one disadvantage. They lack experience. Of course, as time goes by, it is something they can gain. Even after so many years in the industry, I am still learning. I still face dilemmas as to what will work and what will not, Rakesh said.

India is the largest producer of feature films in the world - about 1,000 films a year, most of them are made in India's main language Hindi. The term ‘Bollywood’ applies to the Mumbai-based Hindi language film industry in India, but the foreign usage implies the overall film industry of India.

India’s media and entertainment industry is one of the fastest growing industries in the world, according to a latest study by P ricewaterhouseCoopers, the world's largest accounting firm.

Content of the film industry is now aimed at different audience demographics. Now the success of a movie depends on - script and story, director’s vision, on screen talent, marketing and positioning and release date of the film - and only the star cast is dependent on studios.

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