Ronaldinho; A Soccer Brand worth US $57m

Photograph: Getty Images


The best footballer in the world is now also the hottest brand in the game.

According to a brand value study, consultancy BBDO Germany estimated that Brazil and Barcelona midfielder Ronaldinho is worth USD 57 million, beating Beckham who is worth USD 54 million.

The magical feet, toothy-grin and an infectious enthusiasm for the game has made the 26-year-old the most exciting player to watch in the game.